Get ahead of the competition in 2023 with our list of the best keyword rank tracking software. Improve your SEO efforts and optimize your website for maximum results.

What is Keyword Rank Tracking Software or Plugins?

Are you tired of manually checking your website’s ranking on search engines? Do you want to optimize your website and increase its online visibility? If yes, then keyword rank tracking software or plugins can help you achieve your goals. In this article, we will discuss what keyword rank tracking software or plugins are, how they work, and why they are important for your website’s success.

1. Introduction

Keyword rank tracking software or plugins are tools that enable you to track your website’s ranking on search engines for specific keywords. By monitoring your website’s ranking, you can evaluate your SEO strategy, identify areas for improvement, and make data-driven decisions to improve your website’s online visibility.

2. How do Keyword Rank Tracking Software or Plugins work?

Keyword rank tracking software or plugins work by monitoring your website’s ranking on search engines for specific keywords. These tools use web crawlers to search for your website on search engines and determine its ranking for particular keywords. They then compile this data into reports that show your website’s ranking for each keyword and its performance over time.

3. Why are Keyword Rank Tracking Software or Plugins important?

Keyword rank tracking software or plugins are important because they enable you to evaluate your website’s performance on search engines and make data-driven decisions to improve your website’s online visibility. By tracking your website’s ranking, you can identify which keywords are driving traffic to your website, which keywords need improvement, and how your website is performing compared to your competitors.

4. Benefits of Keyword Rank Tracking Software or Plugins

• Monitor your website’s ranking on search engines for specific keywords
• Evaluate your SEO strategy and identify areas for improvement
• Make data-driven decisions to improve your website’s online visibility
• Find out the keywords that are bringing visitors to your website.
• Evaluate the performance of your website in comparison to your competitors.
• Save yourself time and effort by automating the tracking process.

5. Popular Keyword Rank Tracking Software or Plugins

• SEMrush
• Ahrefs
• Moz
• Google Search Console
• SERPWatcher
• AccuRanker

6. Factors to Consider When Choosing Keyword Rank Tracking Software or Plugins

• Accuracy and reliability of the data
• Ease of use and user interface
• Available features and functionalities
• Pricing and value for money
• Integration with other tools and platforms

7. Tips for Using Keyword Rank Tracking Software or Plugins

• Choose the right keywords to track
• Set up automatic tracking for regular monitoring
• Examine the data thoroughly and pinpoint areas that require improvement.
• Make data-driven decisions to improve your website’s online visibility
• Use the data to create content that targets high-performing keywords

8. Conclusion

Keyword rank tracking software or plugins are powerful tools that enable you to track your website’s ranking on search engines for specific keywords. By monitoring your website’s ranking, you can evaluate your SEO strategy, identify areas for improvement, and make data-driven decisions to improve your website’s online visibility. With so many options available, it’s important to choose the right tool for your needs and use it effectively to achieve your goals.

FAQs

Q1. What is keyword ranking? A: Keyword ranking refers to the position of your website on search engine results pages (SERPs) for specific keywords.

Q2. Why is keyword ranking important? A: Keyword ranking is important because it affects your website’s online visibility, traffic, and ultimately, its success.

Q3. How often should I track my website’s keyword ranking? A: It’s recommended to track your website’s keyword ranking at least once a week to stay up-to-date with its performance.

Q4. Can I track my competitors’ keyword ranking with these tools?

A: Yes, most keyword rank tracking software or plugins allow you to track your competitors’ keyword ranking as well. This can help you identify opportunities for improvement and adjust your SEO strategy accordingly.

Q5. How do I choose the right keywords to track?

A: When choosing keywords to track, consider their relevance to your business, their search volume, and their competition level. Look for keywords that are both relevant to your business and have a high search volume but low competition.

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In this in-depth review, we’ll take a look at the 11+ best keyword rank tracking software for SEO in 2023. We’ll explore their features, pricing, pros, and cons to help you choose the right tool for your business.

1. SEMrush

SEMrush is a popular SEO tool that offers a comprehensive suite of features, including keyword research, backlink analysis, and site audit. It also has a robust rank tracking feature that lets you track your keyword rankings across various search engines and locations.

Pros:

• Comprehensive SEO toolkit: SEMrush offers a wide range of tools for keyword research, site audit, backlink analysis, and more, making it a one-stop-shop for SEO professionals.
• Accurate keyword data: SEMrush is known for its accurate and up-to-date keyword data, which is crucial for developing a successful SEO strategy.
• Competitor analysis: With SEMrush, you can analyze your competitors’ online presence, including their rankings, keywords, and backlinks, allowing you to identify areas where you can improve.
• User-friendly interface: SEMrush’s user-friendly interface makes it easy for beginners to use, while still offering advanced features for experienced SEO professionals.
• Helpful customer support: SEMrush provides excellent customer support, including a knowledge base, community forum, and 24/7 chat support.

Cons:

• Expensive pricing: SEMrush can be quite expensive for small businesses or individuals on a tight budget, especially for the more advanced plans.
• Steep learning curve: While the user interface is user-friendly, SEMrush does have a steep learning curve, especially for beginners who are not familiar with SEO.
• Limited keyword tracking: SEMrush’s keyword tracking feature is limited compared to other SEO tools, which can be a disadvantage for some users.
• Limited social media analytics: While SEMrush offers some social media analytics, it is not as comprehensive as other social media tools on the market.
• Some features may be overwhelming: SEMrush offers a wide range of features and tools, which can be overwhelming for some users who may not need all of them.

Pricing: SEMrush offers three pricing plans: Pro ($119.95 each month), Guru ($229.95 each month), and Business ($449.95 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

2. Ahrefs

Ahrefs is another popular SEO tool that offers a wide range of features, including keyword research, backlink analysis, and content analysis. Its rank tracking feature is highly accurate and lets you track your keyword rankings across multiple locations and devices.

Pros:

• Comprehensive backlink analysis: Ahrefs is known for its comprehensive backlink analysis, providing detailed information on the quality and quantity of backlinks to a website.
• Accurate and up-to-date data: Ahrefs’ data is considered to be highly accurate and up-to-date, providing users with reliable information for SEO and marketing efforts.
• Keyword research: Ahrefs’ keyword research tools provide users with valuable insights into the search volume, competition, and ranking difficulty of keywords, helping to inform SEO strategies.
• Site audit: Ahrefs’ site audit feature helps users identify technical SEO issues that may be affecting their website’s performance in search results.
• User-friendly interface: Ahrefs’ user-friendly interface makes it easy for beginners to use, while still offering advanced features for experienced SEO professionals.

Cons:

• Expensive pricing: Ahrefs can be quite expensive, especially for small businesses or individuals on a tight budget.
• Limited social media analytics: Ahrefs’ social media analytics tools are limited compared to other social media tools on the market, which may be a disadvantage for some users.
• Limited keyword tracking: Ahrefs’ keyword tracking feature is limited compared to other SEO tools, which can be a disadvantage for some users.
• Steep learning curve: While Ahrefs’ user interface is user-friendly, it can have a steep learning curve for beginners who are not familiar with SEO.
• Limited reporting capabilities: Ahrefs’ reporting capabilities are limited compared to other SEO tools, which can be a disadvantage for users who require extensive reporting and analysis.

Pricing: Ahrefs offers four pricing plans: Lite ($99 each month), Standard ($179 each month), Advanced ($399 each month), and Agency ($999 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

3. Google Search Console

Google Search Console is a free tool provided by Google that lets you monitor your website’s performance in Google search results. It has a basic rank tracking feature that lets you track your keyword rankings in Google search.

Pros:

• Free to use: Google Search Console is completely free to use, making it accessible to businesses and individuals of all sizes.
• Valuable insights: Google Search Console provides valuable insights into a website’s performance in search results, including search queries, click-through rates, and more.
• Identifies technical issues: Google Search Console can identify technical SEO issues on a website, such as crawl errors, missing pages, and broken links, allowing users to fix these issues and improve their website’s performance in search results.
• Provides alerts: Google Search Console provides alerts for critical issues such as malware attacks, security issues, and manual actions, helping users stay on top of potential problems.
• Integration with other Google tools: Google Search Console integrates with other Google tools such as Google Analytics, providing users with a more complete view of their website’s performance.

Cons:

• Limited data: While Google Search Console provides valuable data, it has some limitations in terms of the depth and amount of data provided compared to other SEO tools.
• Limited historical data: Google Search Console only provides data for the past 16 months, which may not be enough for some users who need to analyze long-term trends.
• No competitor analysis: Google Search Console does not provide information on competitors’ rankings or keywords, which may be a disadvantage for some users.
• Limited keyword research: Google Search Console’s keyword research tools are limited compared to other SEO tools, which may be a disadvantage for some users.
• Can be overwhelming: Google Search Console can be overwhelming for beginners, with a large amount of data and technical jargon that may be difficult to understand.

Pricing: Free

4. Moz Pro

Moz Pro is a popular SEO tool that offers a wide range of features, including keyword research, site audit, and backlink analysis. Its rank tracking feature is accurate and provides detailed insights into your keyword rankings.

Pros:

• Comprehensive SEO tools: Moz Pro offers a range of comprehensive SEO tools, including keyword research, site audit, backlink analysis, and rank tracking.
• User-friendly interface: Moz Pro has a user-friendly interface that makes it easy for users to navigate and use the tools.
• Accurate data: Moz Pro’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Customizable reports: Moz Pro’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Active community: Moz Pro has an active community of SEO professionals who share tips, strategies, and best practices, making it a valuable resource for users.

Cons:

• Expensive pricing: Moz Pro can be expensive, especially for small businesses or individuals on a tight budget.
• Limited historical data: Moz Pro only provides data for the past 12 months, which may not be enough for some users who need to analyze long-term trends.
• Limited social media analytics: Moz Pro’s social media analytics tools are limited compared to other social media tools on the market, which may be a disadvantage for some users.
• Steep learning curve: Moz Pro’s tools can have a steep learning curve for beginners who are not familiar with SEO.
• Limited competitor analysis: Moz Pro’s competitor analysis tools are limited compared to other SEO tools, which may be a disadvantage for some users who require extensive competitor analysis.

Pricing: Moz Pro offers four pricing plans: Standard $99 each month

5. SERPWatcher

SERPWatcher is a keyword rank tracking tool developed by Mangools, a company that specializes in SEO tools. It offers a user-friendly interface and accurate rank tracking features, making it an excellent choice for small businesses and beginners.

Pros:

• Easy to use: SERPWatcher has a user-friendly interface that is easy to navigate, making it a good choice for beginners.
• Accurate data: SERPWatcher’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Focuses on keyword tracking: SERPWatcher focuses specifically on keyword tracking, making it a good choice for users who want to track their keyword rankings over time.
• Customizable reports: SERPWatcher’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Daily updates: SERPWatcher provides daily updates on keyword rankings, which can be helpful for users who need to stay on top of changes in search results.
• Cons:

Cons:

• Limited features: SERPWatcher is primarily focused on keyword tracking and does not offer many of the other SEO tools that are available in other SEO software.
• Limited historical data: SERPWatcher only provides data for the past 30 days, which may not be enough for some users who need to analyze long-term trends.
• Limited competitor analysis: SERPWatcher’s competitor analysis tools are limited compared to other SEO tools, which may be a disadvantage for some users who require extensive competitor analysis.
• No social media analytics: SERPWatcher does not offer social media analytics tools, which may be a disadvantage for users who want to track their social media presence.
• Pricing: SERPWatcher can be expensive compared to other keyword tracking tools on the market, especially for users who require extensive tracking.

Pricing: SERPWatcher offers three pricing plans: Basic $49 each month, Premium $69 each month, and Agency $129 each month. The higher pricing plans offer more features and higher limits on keyword tracking.

6. AccuRanker

AccuRanker is a robust keyword rank tracking tool that offers accurate and real-time ranking data. It also has a user-friendly interface and customizable reports, making it an excellent choice for agencies and large businesses.

Pros:

• Highly accurate: AccuRanker’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• User-friendly interface: AccuRanker has a user-friendly interface that makes it easy for users to navigate and use the tools.
• Fast and real-time updates: AccuRanker provides fast and real-time updates on keyword rankings, which can be helpful for users who need to stay on top of changes in search results.
• Customizable reports: AccuRanker’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Competitor analysis: AccuRanker’s competitor analysis tools are extensive, providing users with detailed information on their competitors’ rankings and strategies.

Cons:

• Expensive pricing: AccuRanker can be expensive, especially for small businesses or individuals on a tight budget.
• Limited features: AccuRanker primarily focuses on keyword tracking and does not offer many of the other SEO tools that are available in other SEO software.
• Limited historical data: AccuRanker only provides data for the past 90 days, which may not be enough for some users who need to analyze long-term trends.
• No social media analytics: AccuRanker does not offer social media analytics tools, which may be a disadvantage for users who want to track their social media presence.
• Steep learning curve: AccuRanker’s tools can have a steep learning curve for beginners who are not familiar with SEO.

Pricing: AccuRanker offers four pricing plans: Starter $99 each month, Basic $249 each month, Business $499 each month, and Enterprise custom pricing. The higher pricing plans offer more features and higher limits on keyword tracking.

7. ProRankTracker

ProRankTracker is a cloud-based rank tracking tool that offers a wide range of features, including keyword research, backlink analysis, and site audit. It also has an accurate rank tracking feature that lets you track your keyword rankings across various search engines and devices.

Pros:

• Accurate data: ProRankTracker’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Extensive keyword tracking: ProRankTracker allows users to track an unlimited number of keywords across multiple search engines and locations.
• Customizable reports: ProRankTracker’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Competitor analysis: ProRankTracker’s competitor analysis tools are extensive, providing users with detailed information on their competitors’ rankings and strategies.
• User-friendly interface: ProRankTracker has a user-friendly interface that makes it easy for users to navigate and use the tools.

Cons:

• Limited historical data: ProRankTracker only provides data for the past 90 days, which may not be enough for some users who need to analyze long-term trends.
• Limited features: ProRankTracker primarily focuses on keyword tracking and does not offer many of the other SEO tools that are available in other SEO software.
• Pricing: ProRankTracker can be expensive compared to other keyword tracking tools on the market, especially for users who require extensive tracking.
• No social media analytics: ProRankTracker does not offer social media analytics tools, which may be a disadvantage for users who want to track their social media presence.
• Slow updates: ProRankTracker’s updates on keyword rankings can be slower compared to other keyword tracking tools.

Pricing: ProRankTracker offers four pricing plans: Basic ($25 each month), Advanced ($49 each month), Business ($89 each month), and Enterprise ($180 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

8. SERanking

SERanking is an all-in-one SEO tool that offers a comprehensive suite of features, including keyword research, backlink analysis, and site audit. Its rank tracking feature is highly accurate and customizable, making it an excellent choice for agencies and large businesses.

Pros:

• Accurate data: SE Ranking’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Extensive features: SE Ranking offers a wide range of SEO tools, including keyword tracking, competitor analysis, on-page SEO audit, backlink monitoring, and more.
• Customizable reports: SE Ranking’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Affordable pricing: SE Ranking offers competitive pricing plans, making it a good option for small businesses or individuals on a tight budget.
• User-friendly interface: SE Ranking has a user-friendly interface that makes it easy for users to navigate and use the tools.

Cons:

• Limited historical data: SE Ranking only provides data for the past 12 months, which may not be enough for some users who need to analyze long-term trends.
• Slow updates: SE Ranking’s updates on keyword rankings can be slower compared to other keyword tracking tools.
• Limited social media analytics: SE Ranking’s social media analytics tools are limited compared to other SEO software on the market.
• Limited support options: SE Ranking’s support options are limited, with no phone support available.
• Inconsistent keyword tracking: Some users have reported inconsistencies in SE Ranking’s keyword tracking, with occasional discrepancies in reported rankings.

Pricing: SERanking offers four pricing plans: Optimum ($31 each month), Plus ($71 each month), Enterprise ($151 each month), and Agency ($351 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

9. Rank Tracker

Rank Tracker is a desktop-based rank tracking tool developed by SEO PowerSuite. It offers a comprehensive suite of features, including keyword research, site audit, and backlink analysis. Its rank tracking feature is accurate and customizable, making it an excellent choice for agencies and large businesses.

Pros:

• Accurate data: Rank Tracker’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Extensive keyword tracking: Rank Tracker allows users to track an unlimited number of keywords across multiple search engines and locations.
• Customizable reports: Rank Tracker’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Competitor analysis: Rank Tracker’s competitor analysis tools are extensive, providing users with detailed information on their competitors’ rankings and strategies.
• User-friendly interface: Rank Tracker has a user-friendly interface that makes it easy for users to navigate and use the tools.

Cons:

• Limited features: Rank Tracker primarily focuses on keyword tracking and does not offer many of the other SEO tools that are available in other SEO software.
• Limited historical data: Rank Tracker only provides data for the past 6 months, which may not be enough for some users who need to analyze long-term trends.
• Slow updates: Rank Tracker’s updates on keyword rankings can be slower compared to other keyword tracking tools.
• No social media analytics: Rank Tracker does not offer social media analytics tools, which may be a disadvantage for users who want to track their social media presence.
• Pricing: Rank Tracker can be expensive compared to other keyword tracking tools on the market, especially for users who require extensive tracking.

Pricing: Rank Tracker offers three pricing plans: Free, Professional ($299 each year), and Enterprise ($699 each year). The higher pricing plans offer more features and higher limits on keyword tracking.

10. RankWatch

RankWatch is a cloud-based rank tracking tool that offers a wide range of features, including keyword research, backlink analysis, and site audit.

Pros:

• Accurate data: RankWatch’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• Extensive features: RankWatch offers a wide range of SEO tools, including keyword tracking, competitor analysis, on-page SEO audit, backlink monitoring, and more.
• Customizable reports: RankWatch’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• User-friendly interface: RankWatch has a user-friendly interface that makes it easy for users to navigate and use the tools.
• Great customer support: RankWatch’s customer support team is known for being responsive and helpful, providing users with quick solutions to their problems.

Cons:

• Limited historical data: RankWatch only provides data for the past 3 months, which may not be enough for some users who need to analyze long-term trends.
• Limited social media analytics: RankWatch’s social media analytics tools are limited compared to other SEO software on the market.
• Pricing: RankWatch can be expensive compared to other SEO software on the market, especially for users who require extensive tracking.
• Slow updates: RankWatch’s updates on keyword rankings can be slower compared to other keyword tracking tools.
• No mobile app: RankWatch does not offer a mobile app, which may be a disadvantage for users who want to track their SEO efforts on the go.

Pricing: RankWatch offers four pricing plans: Basic ($29.99 each month), Standard ($99 each month), Professional ($199 each month), and Enterprise ($449 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

11. Nightwatch

Nightwatch is an all-in-one SEO tool that offers a comprehensive suite of features, including keyword research, backlink analysis, and site audit. Its rank tracking feature is accurate and customizable, making it an excellent choice for agencies and large businesses.

Pros:

• Accurate data: Nightwatch’s data is considered to be highly accurate, providing users with reliable information for their SEO efforts.
• User-friendly interface: Nightwatch has a user-friendly interface that makes it easy for users to navigate and use the tools.
• Comprehensive keyword tracking: Nightwatch offers comprehensive keyword tracking, allowing users to track their rankings across multiple search engines and locations.
• Customizable reports: Nightwatch’s reporting features are highly customizable, allowing users to create reports tailored to their specific needs.
• Automated insights: Nightwatch’s automated insights feature provides users with actionable insights and recommendations to improve their SEO efforts.

Cons:

• Limited features: Nightwatch focuses primarily on keyword tracking and does not offer many of the other SEO tools that are available in other SEO software.
• Limited historical data: Nightwatch only provides data for the past 3 months, which may not be enough for some users who need to analyze long-term trends.
• Limited competitor analysis: Nightwatch’s competitor analysis tools are limited compared to other SEO software on the market.
• No mobile app: Nightwatch does not offer a mobile app, which may be a disadvantage for users who want to track their SEO efforts on the go.
• Pricing: Nightwatch can be expensive compared to other keyword tracking tools on the market, especially for users who require extensive tracking.

Pricing: Nightwatch offers four pricing plans: Starter ($39 each month), Basic ($99 each month), Advanced ($249 each month), and Agency ($499 each month). The higher pricing plans offer more features and higher limits on keyword tracking.

Conclusion

Choosing the right keyword rank tracking software is crucial for the success of your SEO efforts. The tools mentioned in this article offer accurate and reliable rank tracking features, along with a wide range of additional features to help you optimize your website for search engines.

Based on your specific needs and budget, you can choose from the various options available in the market. Whether you are a small business or a large agency, there is a keyword rank tracking software that can help you achieve your SEO goals.